Progressive overload means gradually increasing the demand you place on your body so it keeps adapting. You can add weight, add reps, add sets, improve range of motion, or improve control and technique. Without some form of progression, training becomes maintenance.
Your body adapts to what it repeatedly encounters, then stops changing once that demand becomes routine. A load that felt hard in January is simply normal by March. If nothing about the demand changes, there is no reason for further adaptation, which is why people can train for years without getting stronger or bigger.
Load is the most obvious lever but the least sustainable on its own, because you cannot add 2.5 kg a week forever. Cycling through the others is what keeps progress going once the easy gains are gone.
Use double progression: Pick a rep range such as 6 to 8, add reps within the range week by week, and once you hit the top of the range for every set, add weight and drop back to the bottom. It is self-regulating and works for almost every exercise.
Aim for the smallest increment that is still measurable. Micro-plates of 1 to 2.5 kg extend a linear run by months compared with jumping 5 kg at a time.
Progress is not linear and should not be forced through poor sleep, illness, a heavy work period, or an aggressive calorie deficit. Holding loads steady for a week or two is a normal part of a long training career, not a failure. Planned lighter weeks serve the same purpose.
The principle sits at the centre of Principles of Strength Training, and its application to muscle growth is covered in Hypertrophy and Muscle Growth.